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Graphic Standards

To help Vanderbilt University achieve a consistent image, a cohesive identity system has been developed which reflects the forward thinking yet historic character of the university and asserts to all audiences the high quality for which Vanderbilt is nationally known. This identity system was introduced in 2003.

This graphic standards website spells out how the system is correctly used on all forms of communication, including websites, other electronic communication vehicles, promotional products, and printed publications. Unique situations may require further interpretation of the guidelines.

In order for this graphic design system to be successful, everyone must abide by the standards outlined here. Your adherence to the system gives value to the Vanderbilt brand, and in turn the Vanderbilt brand gives value to your program. Consistent use of the brand and its symbols reinforce the reputation of Vanderbilt as a progressive and cohesive institution.

Distinctive requirements specific to the Medical Center and to the use of the athletic logos may be found on related websites.